MADELEINE LAPLANTE-DUBE
ABOUT
MADELEINE LAPLANTE-DUBE is a writer and strategist currently based in Oregon. Her work has been published in Orion, Outside, the Sun Journal, and elsewhere. Formerly the associate director of product and strategy at Orion magazine, she’s spent the majority of her career working in independent journalism and magazine publishing.
Madeleine grew up at the edge of conservation land in Massachusetts, where her love of the natural world first bloomed and her New England attitude first took root. She received her Bachelor of Arts in Creative Writing and Journalism from Miami University in Ohio, where she won the Senior Prize for Outstanding Creative Work. She’s a proud and curious generalist, a voracious learner, and passionate sharer of bird facts.
SELECT EXPERIENCE
Led a team of 4 in the project management and successful launch of Orion's brand-new website. | Designed the years-long framework for and delegated the execution of building Orion's 40-year archive onto its new website. | Oversaw the digital quality control, SEO, and publishing of every piece of editorial content on Orion's website. | Reported data and strategized with the editorial team to meet reader expectations and expand brand reach.
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Implemented the paper's first website reports, using data to contextualize how stories were performing online for the greater newsroom. | Acted as homepage editor and breaking news audience editor for the night desk, refreshing our site and social feeds to deliver timely, relevant news to our local audience. | Co-designed a revamp of the paper’s police log, including a “deindexing schedule” for the log, to reduce long-term online harm for those listed while still keeping local audiences informed. | Collaborated with greater team and sister papers on big-picture newsletter strategy and design, subscriber perks and queries to gather feedback from audiences.​
Commissioned and art directed all online illustrations for the site to give it a fresher, brighter presence. | Developed Outside's fellowship program, including creating a weekly professional development meeting and training in new hires. | Wrote lineups for and built multiple newsletter offerings, collaborating with audience team on subject lines and story promotion.